UNITED FASHION STUDIOS

THE DIGITAL ROLLOUT OF A 360° FASHION HOUSE

WEB DESIGN & BUILDOUT | GRAPHIC, PRODUCT, BLOG DESIGN

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United Fashion Studios is pushing boundaries, challenging limitations, and rejecting the mundane in the fashion industry. CAMP designed and developed a new website for the fashion house with custom graphics, music, and a blog to bring the brand alive online and create a digital experience that provokes intrigue and inspiration.

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Designed to Introduce & Invite

As a new brand, UFS asked CAMP to design a homepage that accomplished two primary goals — to introduce themselves and direct visitors to their two main studios — while also establishing their credibility in the field and evoking feelings of energy and excitement.

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Bringing the Energy

UFS wanted their website to evoke an energy that was like stepping through the doors of the hottest new concept store. We achieved that by creating custom GIF graphics that, when interspersed with a curated GIF gallery, reflected the unique UFS ethos.

 

The Concept Collection

As part of their launch, UFS wanted to design a concept collection of lifestyle products that reflected the human desire for cultural unity. Together, we designed a collection including hoodies, tees, leggings and tequila.

 
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